ETHICAL CONSUMER MAGAZINE
Kingfisher came out as Best Buy and toothpaste with the highest ethical rating in their toothpaste survey. Further information is available on their website www.ethicalconsumer.org

PETA
Kingfisher has been awarded PETA's Best Cruelty-free Beauty and Toiletries Product.
Kingfisher has never been tested on animals and no animals are harmed in its production.
Kingfisher does not contain any animal products.
We really are pleased to have received this recognition.

CARBON BALANCING AT RAINBOW
Rainbow Wholefoods (Kingfisher's associate company) is now carbon balanced. This means we've taken 3 steps to understand, reduce and compensate for our impact on global warming.
Having had our carbon footprint measured, we are now financing an equal amount of positive action to seek to repair the harm which we cause the earth in the course of our regular trading, for example, our use of paper, fuel and so on.
The balances are made by planting trees in managed estates as well as investing in other projects which help to preserve the earth's physical well-being.
We work with a company called C Level to manage this project for us. Their website is www.clevel.co.uk
Please get in touch with them if you might be interested in a similar scheme, for your company, organisation, or home.

GUARDIAN SHOPPERS SURVEY
In the Guardian Ethical Shopper Review Kingfisher came out top of the 5 tested toothpastes.
Our toothpaste had the highest Ethiscore (16 out of 20). This calculation was worked out by the Ethical Consumer Research Association, which publishes the Ethical Consumer Magazine, and takes into account a range of issues including corporate social responsibility, environmental track record, workers' rights, animal testing policy and such like.